If there’s one thing that tells me I’m doing something right in my lash career, it’s when clients tell me how much they miss me when I’m on vacation or away for a while. Hearing, “I can’t wait for you to come back!” or “No one else can do my lashes like you!” is not only flattering, but it’s also a reminder that building strong connections with clients is just as important as the quality of your work.
In an industry where there are countless lash artists offering similar services, what makes clients loyal isn’t just the beautiful lashes you create — it’s the rapport you build with them over time. So, how do you become that lash artist clients miss when you’re gone? Let me share a few ways I’ve built lasting relationships with my clients.
- Make Every Client Feel Special
From the moment a client walks into my cozy home studio, I make sure they feel comfortable and valued. It’s not just about asking them how their day was; it’s about remembering the little things. Maybe they mentioned their upcoming vacation or that they’re trying something new at work. Showing genuine interest in their lives helps establish a deeper connection beyond the lashes.
- Personalized Consultations
Everyone’s lash needs are different, which is why I offer free eye consultations before any appointment. It’s my way of understanding exactly what my clients are looking for, but it’s also an opportunity to get to know them on a personal level. Listening carefully and delivering exactly what they want builds trust — and when clients trust you, they’re more likely to keep coming back.
- Consistency and Quality
Clients appreciate consistency. When they know they can always count on you to deliver a perfect set of lashes, they’ll schedule their next appointment before they even leave the studio. Consistency, paired with quality service, reassures them that you’re not just another lash artist — you’re their lash artist.
- Follow-Up and Check-Ins
Aftercare is key to maintaining healthy lashes, but it’s also a great way to keep the rapport going. I make sure to follow up with clients after their appointment to see how they’re doing with their lashes. It’s a small gesture that shows I care about their experience, even after they’ve left the chair.
- Creating a Relaxing Experience
Lash appointments should be a time for clients to unwind and treat themselves. By creating a relaxing environment and offering a cozy space to rejuvenate, I ensure that clients not only look forward to their appointments but also enjoy the experience as a whole. It’s more than just lashes — it’s their moment of self-care.
Building rapport doesn’t happen overnight, but when you make an effort to connect with your clients on a personal level, they’ll notice. Whether it’s through personalized consultations, consistent quality, or simply showing that you care, these small touches can turn first-time clients into loyal fans who’ll miss you whenever you’re away.
Want to know exactly how I build these connections? Take my training — whether in-person or online — and I’ll show you step by step how I do what I’m good at. You’ll learn everything you need to create that loyal client base that keeps coming back for more!